Definition
Bulk mail refers to sending large quantities of mail pieces at once, typically at reduced postage rates. Think of it as the wholesale version of mailing. It's often used by businesses and organizations for advertising, newsletters, or promotional materials. Compared to sending individual letters, bulk mail saves money, but requires adhering to specific postal regulations. It's the opposite of personalized mail, often being generic in content to appeal to a wider audience. Imagine receiving a stack of flyers and coupons; many of those are likely sent via bulk mail. ✉️