Definition
"Carriage trade" refers to affluent customers who rely on high-quality, personalized services and products. 🎩 Historically, it described wealthy individuals who arrived at businesses in horse-drawn carriages. Today, it represents an exclusive clientele who appreciate luxury and bespoke experiences. Think of it as the VIP section of the consumer world. Carriage trade customers often seek out unique and hard-to-find items, willing to pay a premium for excellence. Unlike mass-market consumers, they prioritize quality and personalized attention.