Definition
A discounter is a retailer that sells products at prices lower than those typically charged by traditional retailers. 🛍️ Think of them as the champions of affordable shopping, but sometimes with a no-frills experience. Unlike department stores, discounters focus on high-volume sales and lower operating costs. It's like having a secret weapon for saving money, even if the presentation isn't always top-notch. Discounters thrive by cutting margins and offering deals, but you might sacrifice some personal service.