Definition
Experimentation is the act of trying out new ideas, methods, or activities to discover what works best. It is the process of conducting experiments. Unlike a single experiment, experimentation is an ongoing process involving multiple tests and adjustments. For example, a company might engage in experimentation with different marketing strategies to see which one attracts the most customers. Experimentation thrives on curiosity and a willingness to embrace failure as a learning opportunity. It's not just about finding the right answer; itβs about the journey of discovery.