Definition
"Food color" is any substance added to food or drink to impart color. It's used to enhance or change the visual appearance of food products π¨. Think of it as the makeup for food! Food color can be natural (derived from plants or minerals) or synthetic (man-made). Some common examples include beet juice for red and turmeric for yellow. Food color is often used to make food more appealing or to create a specific brand identity. This is a simplified version of food coloring.