Definition
L'Occitane en Provence, often shortened to L'Occitane, is a French retailer of body, face, hair, and home products. The company was founded in 1976 by Olivier Baussan with the purpose to create a company that celebrates and preserves the traditions of his native Provence. Think of it as the smells and scents of Provence, France. Unlike fast fashion brands, they pride themselves on sustainable practices. Unlike generic body products, they use natural ingredients. ๐ธ It is a luxury brand.