Definition
Segmentation is the process of dividing a larger group into smaller, more distinct segments based on shared characteristics. Think of it like sorting different types of candy 🍬 into separate bowls. It allows for focused targeting and tailored strategies. Segmentation is commonly used in marketing to identify specific customer groups, but also in biology and computer science. It provides a clearer understanding of the whole by breaking it down. Unlike random division, segmentation relies on identified patterns. The goal of segmentation is to increase relevance and effectiveness.