Definition
A sleeper is a movie, book, or product that unexpectedly becomes successful after an initial period of obscurity. It starts out quietly and gradually gains popularity. Think of it like the underdog team that unexpectedly wins the championship π. It's the project that no one saw coming but suddenly takes off. Unlike instant hits, sleepers take time to build momentum and gain recognition. Itβs like discovering a hidden gem of a song on Spotify π΅ that no one else knows about yet. Often, sleepers rely on word-of-mouth and positive reviews to gain traction.