Definition
Smarm is excessive or insincere flattery, often accompanied by a smug or oily demeanor. It's like being overly ingratiating to gain favor. Unlike genuine politeness, smarm feels disingenuous and self-serving. Think of it as a slimy attempt to impress. Smarm differs from flattery by including a sense of self-satisfaction or arrogance. It's often perceived as irritating or repulsive.